What’s in store for the channel in 2022?

Aron Brand, CTO at CTERA, thinks the latest global push for accountability coming from the COP26 climate summit has made sustainability “much more prominent in organisations’ roadmaps”, adding: “I expect 2022 will be the year when this message truly takes hold in IT and companies of all sizes will implement sustainability programmes to reduce energy consumption of their IT infrastructure, decrease electronic waste and achieve carbon neutrality.”

“Cloud vendors will harness their investments in clean energy and sustainability as major competitive drivers, promoting cloud migration as a greener alternative to legacy datacentres. The channel will play a critical role in supporting end-users migrating applications and storage to run in the cloud.”

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